Guest blogging or guest posting is considered as one of the most effective ways to get free advertising for your blog, score a new league of followers, and establish new relationships with industry experts. It is also a very popular and legitimate link building strategy, not to mention a great channel for you to showcase your expertise in a specific field.
If you haven’t tried guest posting, this is a great time to do so. Not only is the blogosphere more open for this type of link building tactic, numerous bloggers and industry experts are also on the lookout for guest bloggers who can share their knowledge and expertise in their fields. To get you started with your guest posting endeavor, below are some tips you can follow to do the whole process effectively and successfully.
Always Be on the Lookout
Guest posting opportunities won’t come to you unless you find them. Hence, the very first step you should take is to search for blogs that share the same niche as yours and already has a steady base of readership. This is to ensure that the blogs are legitimate and provide valuable content worth following.
Take note, however, that searching for the right blogs to guest post in takes a lot of time and effort, so be patient. You might want to spend at least 30 minutes or so each day to find the right blogs and bookmark them. Or, you can also create your own list based on your preferences (i.e. niche relevance, blog popularity, page rank, etc.).
There are actually different websites that offer guest blogging services. One of the most popular is that of My Blog Guest, which was set up by blogger and social media user, Ann Smarty. The site offers different guest blogging opportunities for a wide variety of industries and also enables the establishment of connections between bloggers via guest posting.
Always be on the know and start building connections
Once you have established your blog list, take the time to study them to update yourself. It also pays to let your presence be felt and your voice be heard by the bloggers themselves as well as their followers by leaving insightful comments and sharing their content on your social media accounts among others.
Remember that guest posting demands synergy. So, doing the things mentioned above will make the bloggers aware that you value their work – a great way to earn their trust and build strong connections with them.
Come up with an excellent and unique content
If you are sure that you have studied the blogs completely, including the articles that they usually post, now is the time for you to write a unique content that you can submit as a guest post. Bear in mind that achieving success in guest posting is only possible if you can contribute content that is relevant to the blog itself and its readership. Hence, when writing a guest post, make sure that you do a thorough research about the topic and make it all your own. Make it easy to read and cite your sources including the images you’ve used, if there are any. Take the time to proofread your work to avoid mistakes and grammatical errors. Of course, do not forget to properly format your content to make it easier to publish.
Get in touch with the bloggers
Once done with your article and you feel that it is ready for publishing, get in touch with the blog owner by sending him or her a personal message via email. Make sure that you make a request letter introducing yourself, your intent and a bit of information about the article that you wrote. If the blog has a “write for us” page, go over it carefully and see if your article suits the guidelines indicated there.
Care to follow up
If your guest post has been accepted by the blog owner, do not forget to send out a letter of appreciation to him or her for publishing your content. Also, make sure that if people post comments pertaining to your content, take the time to respond to them. Doing so will enable you to establish your credibility and will also make them feel that you are listening to what they have to say. If you receive a negative feedback, don’t let get the best of you. Instead, deal with it diplomatically to show that you respect other people’s opinion.