What is RSS?
Have you ever logged in on Twitter or 9Gag and noticed these three letters: RSS? Really Simple Syndication, otherwise known as RSS, is a functional tool that keeps people updated with their favorite websites. RSS is typically utilized by blogs and news websites although there are no rules that say other types of websites cannot use them. When a website has an update, the RSS will generate a headline and a simplified summary of the text; it also includes a link that will direct the reader to the actual website. RSS feeds are very convenient because they give up-to-the-minute news and information; they allow people to save valuable time because they no longer have to search for content that interests them.
If you are a website owner and you have regular updates for your customers, you should add this tool to your website. By having a lot of RSS subscribers, you increase your number of visitors which translates to more profit for your business. Raising the number of your RSS subscribers requires a bit of effort but it can help you in the long run. Here are a few tips you can follow:
Provide good quality content
Your website needs to have good quality and unique content. Fresh and well-written content entices visitors and it will encourage them to return to your website again. This will also help your website get better rankings in Google’s search results list. Moreover, you should have exclusive content so that non-subscribers will be persuaded to subscribe to your RSS feed.
Is it easy to subscribe?
You need to make it obvious to your visitors that they can subscribe to your website. You can add a “Subscribe” button on the most visible parts of your website (usually after each blog post or near the top of the web page); you can also use the easily recognizable orange RSS icon for your subscribe button. Make sure that the RSS icon is large enough and will not be easily dismissed as another image on the web page.
Inform and educate
Keep in mind that there are people who are still unfamiliar with RSS and RSS feeds. You can explain what they are and how they will benefit from them. Make sure that you do not use jargon in your explanations or your reader will become confused and lose interest.
Use email subscription
As mentioned, a lot of people are still oblivious with RSS but this is not the case with email. A lot of netizens have an email address or two and these are what they check on a daily basis. Make your updates available to them by letting them sign up via email.
Show off the number of your RSS subscribers
Human beings are social creatures and they will look for social proof before they do something such as subscribing to your RSS feed. Once you gather a considerable number of subscribers, it is best that you display these figure so potential subscribers will not hesitate to click on the RSS icon. People might get discouraged if they realize that you only have five subscribers.