The mid 90s saw the birth of the biggest bounty to the internet arena, Google. Googles fame and glory was driven by those efficient searches which catered millions of information starved netizens. You would be just a click away from the most apt search result which rightly topped the charts. It was indeed, magic of a different kind. Gone are those ecstatic days of crisp search results, thanks to the biggest ‘terrorist’ to the kingdom of Google – Spam.
A Stunning Expose by New York Times – Revealing the Loopholes in Google’s Renowned Algorithm With the news pages of the recent times, throwing spotlight on the latest Google PageRank formula to counter inefficient content farms from striking the chords of spectacular ranks, Google was recently struck by a new storm threatening it on a gargantuan magnitude. The New York Times uncovered an intriguing story by popping J.C. Penney –a renowned retailer, into the limelight. Deeper quests into the story, revealed a new case on organic search results (free advertisements), which came in as a bolt from the blue with scores of irrelevant websites linked to J.C. Penny’s. This seemed to be an unblemished act of deliberation to boost the PageRanks of the main website.
Google Plunges Into Damage Control
Flabbergasted by such an act, Matt Cutts , the spam cop of Google, sprung into action and it merely took Google a few minutes to throw the website out of bounds from its ranking list . Matt clearly stated it as an act of violation and went on to the state that the new Google Algorithm has ‘begun’ its task of management, on a popular social networking site.
So How Was This Mystery Unraveled?
With more than a thousand stores and revenue sheets running in billions, JC Penny was surely a major player in the retail world. Digging deeper into the amazing ranks that the site possessed no matter whether the article under search was a rug or a dress, the site’s link topped the charts. Although Penney’s approach to reach the peak was a smart one, it was sheer cheating ethically as Google has always drawn a line between the lawful and unlawful methodologies of optimizing the popularity of your website. In a nutshell, Penney’s ambitious attempt to taste some sweet success finally crashed down. The culprit which flamed the attempt – excessive link building.
All links lead to J.C. Penny!
Mr. Pierce played safe by stating that he totally unapprised to the fact that thousands of links ultimately led to J.C. Penny’s main website and that the company has never encouraged such acts for they were against its imbecile search policy. He also went on to substantiate his disappointment over the slump in the ranks of his links and promised to engage in some sheer hard work to work his way up the rank ladder in the ‘natural’ way ! In short, tricking through Google’s algorithm could never be easy in the days to come for Google has woken up to its possible intimidations with decisive damage control techniques and has also treated violators with some ‘real’ action. Wake up! Improving your PageRanks needs some surfer-friendly high quality content and not mere smartness to tamper Google’s algorithm.