You’ve heard a lot of talk about SEO these days and you might be wondering, “How can SEO improve the bottom line profits of my business?” SEO is the art of fine-tuning a website so that it is recognized as valuable by a search engine and placed at the top of the results when users search for relevant keywords. Many businesses are hiring SEO experts to optimize their websites so that they are the first business that users see when they are looking for a certain topic. Does SEO actually calculate into a better result when it comes to the profits of a business? Is it a crucial aspect worth making room for in the budget?  

SEO Is Not a Magic Trick

It is important to understand that by having good SEO on your website, you are not guaranteed any sort of increase in your success. SEO cannot make a bad business plan into a good one, turn a failing budget into a strong one, or make an undesirable product into a popular one. SEO can’t fix a bad business or create a demand for a product which doesn’t exist. ... (read full article)

As a part of the ongoing system improvement that Google is pushing forth, the search engine giant issued in its official blog a list of improvements that it did for the month of February this year. Most of the said updates were actually subtle, though still important to the overall functionality of the system. Despite the little tweaks, however, two edits grabbed the attention of SEO gurus. Collectively called as “Venice updates,” numerous professionals pointed out that these changes could actually become a turning point for most location-based website owners and marketers.

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Google's main aim has always been focused in providing its users with results that are relevant to their queries in a swift manner. Google realized that even if it comes up with hundreds and thousands of results for a single query, people are still more likely to click the top of the results page when they are looking for something. For these reasons, the people behind the said search engine constantly changes the algorithms which sifts through all the content available in the world wide web so that users are given relevant results.   In the past months, Google has made some drastic changes in its ranking algorithm. These changes are designed to improve the ranking of high-quality websites (websites that have original content, thoughtful analysis, and in-depth research) and reduce the rankings of poor-quality websites (websites that are not very useful, plagiarize content from other sites or deemed low value by users).   In Google's algorithm changes for the month of March, it is apparent that these updates were focu... (read full article)

If your ecommerce SEO strategy doesn’t include quality content, say goodbye to a high Google search ranking. What Google Panda Does The Internet marketing world felt a seismic shift in 2011 when Google, the search engine of choice, updated its page ranking system. The update, called Panda, evaluates every web page’s content for quality. If your website contains unique text that’s relevant to your business, it’s rewarded with a higher rank. Woe to the website that publishes cheesy content, however. Google Panda punishes spam, duplicate or plagiarized content, as well as sites that don’t control what users post. read full article)

Facebook can be a great way for businesses to reach out to and engage with their audience. It allows for real time communication, it makes your company seem more “real”, and many companies are now embracing all of the great benefits that Facebook has to offer. But you can't simply create a Facebook page for your business and expect it to create miracles. In order to have an effective social media presence, you have to engage your audience the right way. Share Information The first way you can engage your audience on Facebook is to use it to share information. Did your company just win an award? Are you having an event? Did you make a new hire? Is one of your products on sale? Using Facebook to share information will garner interest from your followers, and you can then use this sharing of information as an initial conversation starter. (more...)... (read full article)

Last March 10, 2012, Matt Cutts announced that Google is working on implementing a penalty against overly optimized websites. The announcement was made at the South By Southwest (SXSW) conference in Austin, Texas during the event's panel discussion entitled “Dear Google & Bing: Help Me Rank Better!”

Cutts, who is the anti-spam chief of Google, pointed out that the new penalty will be added to Google's search results algorithm in a few weeks or months. The main goal is to “level the playing field” and give sites that produce better content the opportunity to catapult to higher rankings and drive organic search traffic and conversions than those sites that do not have great content, but have fared well in search engine optimization.

Here is a part of the transcript from the podcast published by SXSW as lifted from Search Engine Land:

“What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce cha... (read full article)