Online reviews are powerful enough to influence consumer behavior. This is because most consumers in search of products and services consult the Web prior to shopping around. The opinions that people see online eventually become a crucial factor in the decision making process. Businesses are aware of this, which is why they take advantage of online reviews to attract consumers. Many of them boost revenue through the posting of fake reviews, which are obviously in their favor. If this technique worked in the past, it would not be as successful now—in fact, it would be a waste of time. Google is determined to keep only the truthful reviews with its algorithm update. (more...)... (read full article)
Due to the many fake reviews online, Google works to keep business testimonials as truthful as possible with new updates and guidelines.