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Google Fights Fake Business Reviews

Written by admin on 6th February, 2013 | Posted in SEO | Comments Off
Wednesday, February 6th, 2013

Due to the many fake reviews online, Google works to keep business testimonials as truthful as possible with new updates and guidelines.

  Online reviews are powerful enough to influence consumer behavior. This is because most consumers in search of products and services consult the Web prior to shopping around. The opinions that people see online eventually become a crucial factor in the decision making process. Businesses are aware of this, which is why they take advantage of online reviews to attract consumers. Many of them boost revenue through the posting of fake reviews, which are obviously in their favor. If this technique worked in the past, it would not be as successful now—in fact, it would be a waste of time. Google is determined to keep only the truthful reviews with its algorithm update. (more...)... (read full article)

Eric Schmidt: Want Higher SERP for Your Website? Tie Your Content With a Verified Author Profile

Written by admin on 6th February, 2013 | Posted in SEO | Comments Off
Wednesday, February 6th, 2013

Website owners who would like to boost their site's search engine rank should look into tying their content with a verified author profile according to former Google CEO, Eric Schmidt.

In a recent article published by Wall Street Journal, some excerpts from Google's former CEO Eric Schmidt's new book, “The New Digital Age”–co-authored with Google Ideas chief Jared Cohen and is slated to be released on April–clearly states that website owners will have better chances of boosting their site's search engine rankings if their contents are tied to verified author profiles. read full article)

Content Marketing Habits that Prove to Bring Success

Written by admin on 6th February, 2013 | Posted in SEO | Comments Off
Wednesday, February 6th, 2013
 With search engines giving more ranking opportunities for websites that create great content, it seems that everyone is jumping into the bandwagon. And with the competition getting tougher and tougher, it pays to develop habits that will allow you to successfully create effective content that people will find useful.  
Nowadays, businesses of all sizes are using content marketing as a part of their efforts to win against the competition, improve visibility and attract a large number of followers and loyal customers. With the constant push for excellent content, it can be quite difficult to get ahead of the race, especially if you are just starting out. And with the number of marketing messages that consumers have to filter in, how do you fight to get noticed and not just get lost in space?   The secret to effective content marketing isn't just about going viral. It also involves sticking to tried and tested habits that will allow you to build an excellent reputat... (read full article)

How to Increase Your RSS Subscribers and Its Benefits For Your Website

Written by admin on 14th June, 2012 | Posted in SEO | Comments Off
Thursday, June 14th, 2012
What is RSS?   Have you ever logged in on Twitter or 9Gag and noticed these three letters: RSS? Really Simple Syndication, otherwise known as RSS, is a functional tool that keeps people updated with their favorite websites. RSS is typically utilized by blogs and news websites although there are no rules that say other types of websites cannot use them. When a website has an update, the RSS will generate a headline and a simplified summary of the text; it also includes a link that will direct the reader to the actual website. RSS feeds are very convenient because they give up-to-the-minute news and information; they allow people to save valuable time because they no longer have to search for content that interests them. (more...)... (read full article)

Guest Posting: How to Do it Effectively

Written by admin on 12th June, 2012 | Posted in SEO | Comments Off
Tuesday, June 12th, 2012
Guest blogging or guest posting is considered as one of the most effective ways to get free advertising for your blog, score a new league of followers, and establish new relationships with industry experts. It is also a very popular and legitimate link building strategy, not to mention a great channel for you to showcase your expertise in a specific field. (more...)... (read full article)

There’s Something Wrong with Your Blog – Some Reasons why Your Blog Traffic is Slumping

Written by admin on 10th June, 2012 | Posted in SEO | Comments Off
Sunday, June 10th, 2012
For most bloggers, receiving a good amount of traffic on a daily basis is one of the most important things to sustain the life of their posts. Not only does high volume traffic help expands one's reach, but it also allows for relationship building, especially among like-minded people. Simply put, when the traffic is high, chances are, many of those visitors share the same passion or interest as to what the blogger is writing about, thereby opening up opportunities for better dialogue and of course, networking. (more...)... (read full article)