Online reviews are powerful enough to influence consumer behavior. This is because most consumers in search of products and services consult the Web prior to shopping around. The opinions that people see online eventually become a crucial factor in the decision making process. Businesses are aware of this, which is why they take advantage of online reviews to attract consumers. Many of them boost revenue through the posting of fake reviews, which are obviously in their favor. If this technique worked in the past, it would not be as successful now—in fact, it would be a waste of time. Google is determined to keep only the truthful reviews with its algorithm update. (more...)... (read full article)
Due to the many fake reviews online, Google works to keep business testimonials as truthful as possible with new updates and guidelines.
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Thursday, June 14th, 2012
What is RSS? Have you ever logged in on Twitter or 9Gag and noticed these three letters: RSS? Really Simple Syndication, otherwise known as RSS, is a functional tool that keeps people updated with their favorite websites. RSS is typically utilized by blogs and news websites although there are no rules that say other types of websites cannot use them. When a website has an update, the RSS will generate a headline and a simplified summary of the text; it also includes a link that will direct the reader to the actual website. RSS feeds are very convenient because they give up-to-the-minute news and information; they allow people to save valuable time because they no longer have to search for content that interests them. (more...)... (read full article)
Sunday, June 10th, 2012
For most bloggers, receiving a good amount of traffic on a daily basis is one of the most important things to sustain the life of their posts. Not only does high volume traffic help expands one's reach, but it also allows for relationship building, especially among like-minded people. Simply put, when the traffic is high, chances are, many of those visitors share the same passion or interest as to what the blogger is writing about, thereby opening up opportunities for better dialogue and of course, networking. (more...)... (read full article)