For most bloggers, receiving a good amount of traffic on a daily basis is one of the most important things to sustain the life of their posts. Not only does high volume traffic help expands one’s reach, but it also allows for relationship building, especially among like-minded people. Simply put, when the traffic is high, chances are, many of those visitors share the same passion or interest as to what the blogger is writing about, thereby opening up opportunities for better dialogue and of course, networking.
If you’re into blogging, yourself, you are definitely aware of the aforesaid things. And, probably, you’ve spent a lot of time, effort as well as money to build a website to host your posts. However, if you have noticed that your traffic is dwindling or perhaps is not increasing at all, these should be a red flag that you should not disregard, unless you want to totally abandon your blog. You need to understand that increasing your readership and sustaining it takes more than just posting content whenever you wanted to and hope that people would be able to find it. It also pays to be aware of the serious mistakes that are driving people away from your blog and some of them are written below.
Your blog is boring and it doesn’t provide any value
Nowadays, people are seeing tons of creative blogs and for you to be able to get ahead of the competition, you need to find a way to write posts that will drive people to take interest on you. Remember that the Internet is now saturated with all kinds of content imaginable, but that doesn’t mean that you can’t be creative. So if your posts are often text-based with a monotonous writing style, you might want to change all these and give your readers what they truly want. Cut loose and try to showcase your personality. Make sure that your content is truly relevant and adds value to your target niche, and if possible stick with a specific theme to avoid confusion.
It isn’t regularly updated
Consistency is one of he most important principles of blogging. As much as you’re consistent about the topics that you write, you also need to be consistent about when you post them. You see, people like regularity that’s why many have daily routines. As such, it is vital that you have a specific schedule so that people will know when to read your next post. Nonetheless, if you post frequently, don’t just disappear without a word because if you do, you will definitely lose those who are following you.
Your Blog is teeming with advertisements
If you like to scan through different blogs, chances are, you have come across one or two that has too many advertisements in it. Didn’t it just put you off? If your answer is yes, then other people feel the same way.
If your blog looks more like a space dedicated for advertisements – with the pop ups, banners and links – rather than for actual information that people would like to read, expect them not to visit any longer. While you may be earning from advertisements, it just so wrong to populate your blog with ads that are simply distracting. Also, take note that blogs with too many ads take a long time to load, and people would not want to waste their time refreshing a page.
The design is just too cluttered or too gimmicky
A blog with too many stuff going on is an eyesore and so is a blog with bad color combination. Having a clean design that features ease of usability, the right amount of widgets, and proper theme and color combination is an integral part to persuade people to stay on your blog. So, take the time to evaluate your blog’s design and make it more reader-friendly.
You lack engagement
Here’s one major reason why many blogs just don’t last: the bloggers do not interact with their readers as well as with other bloggers. Take note that if people are interested in your post, they are likely to complement you, provide constructive criticisms, ask questions, or even provide further justification to what you are trying to relay. When they do, make sure that you provide a feedback, which in turn will spark a discussion. Also, take the time to interact with other bloggers by posting comments on their posts.
People actually have no idea that you have a blog
If you strongly feel that you have a good blog that provides value, but you still don’t get enough visitors, chances are, people don’t know it exist. Why? Because you are not marketing it. Hence, try to work on your SEO by inserting the right keywords to your post and by building backlinks. It would also be wise to do some guest posting every once in a while to build a good relationship with other bloggers and to expand your audience reach. If you are using social media, take advantage of it and market your blog over there. You can tweet or post a status update every time you make a post to let the word out about your blog.