Search Engine Optimisation
SEO company based in Scotland, UK

SEO ( Search Engine Optimisation) is big business – if you own a website, you will have heard of it. It can seem a daunting arena to enter, with many competing search engine optimisation agencies and consultancies offering guaranteed search engine rankings and number 1 in Google for either unbelievably low or incredibly high prices, without really explaining how your money will be put to use.

Allow RFK Solutions Ltd to demystify SEO and deliver effective SEO strategies to improve your business performance. SEO is essentially the process of increasing the search engine ranking of a website for a particular keyword or phrase. Search engines rank websites based on relevancy and authority.

If a site does not rank well, then it will arguably receive fewer visitors than its competitors. With fewer visitors come fewer sales, and so on. SEO is the best way of generating traffic to your website and converting visitors into sales. It doesn’t matter how attractive your website design is if nobody can see your website. SEO delivers an increase in visitor numbers which ensures your website gets noticed.

RFK Solutions Ltd have plenty of experience in SEO and can proudly say that we only use white-hat SEO techniques. White-hat SEO is, essentially, ethical SEO.  Rather than manipulating websites in an attempt to fool the search engines (black-hat SEO) we prefer to give the search engines what they want. In this way, you can be sure that your website is genuine, strong and an asset to your business.

We have seen many websites penalised with a drop in search engine rankings or even removal from search engines altogether as a result of black-hat SEO. With RFK SEO, this will never affect your company or your reputation.

SEO encompasses many aspects, broadly defined as on-site and off-site SEO. On-site and off-site SEO combine to increase the total relevancy of your site. On-site SEO deals with aspects of your own website which you can directly control, such as:

It is essential that on-site SEO is carried out first. In this way, you stand a better chance of ranking for your chosen keywords more quickly.

Off-site SEO comprises:

Off-site SEO helps to increase your online presence through social media, as well as increasing the authority of your website through link building and blogging, which help to pass valuable strength through links to your site. RFK Solutions specialise in building thematic links, which pass relevance as well as authority to your site.

As well as rewarding authoritative websites with high rankings, search engines also credit these websites with trust . Trust and authority are vital to the success of your website, for both search engines and human visitors.

By ranking well in the organic search results, your website shows that the search engines believe it to be a useful and relevant website to the search query. The majority of people use organic listings when searching, as they are more trsuted- PPC cannot buy organic listings.

Search Engine Optimisation is a long-term investment – it is not possible to control all aspects of SEO, especially your off-site SEO, and can take a few months to take full effect. Pay Per Click (PPC) may seem a better option, but this will stop working for you as soon as your budget runs out. SEO is a much better option for those looking for the best value online marketing strategy.

Search Engine Optimisation is also completely measurable – far more effective than placing offline advertisements, which carry no guarantees of being seen by interested parties. By using SEO to promote your business, you are guaranteed to find relevant, targeted traffic being delivered to your website.

Once visitors are on your website, it is possible to monitor their every move using Google Analytics. We are skilled in Analytics reporting, and can produce ongoing reports to keep you fully informed of your SEO campaign progress. By monitoring your website performance we can maintain successful SEO strategies, as well as addressing further areas which can be developed to boost your SEO.

There is no blanket approach to SEO. To achieve and maintain top rankings, it is necessary to commit to an ongoing schedule of work in order to perform better than the competition, who may also be making use of SEO in their efforts to achieve the best rankings.